Advertising Specialist

Key responsibilities

• Plan multi-channel campaigns across paid social, search, and display from brief to launch
• Build audiences, set budgets, and allocate spend across channels by goal and performance
• Coordinate ad creative and copy with design, and run structured creative tests
• Set up conversion tracking and pixels, and monitor pacing, reach, and frequency
• Report on awareness and ROI metrics with clear recommendations for the next flight

Skills for this role

Every candidate passes Lago's universal vetting (English, experience review and a live interview). Role-specific skills testing for this role is coming soon.

• Campaign planning across Meta, Google, and other paid channels
• Audience targeting, budgeting, and cross-channel spend allocation
• Creative testing and ad copy that fits each placement
• Conversion tracking, attribution basics, and pixel setup
• Performance reporting tied to brand and revenue goals

Common tools

A Lago-placed Advertising Specialist typically works across these platforms. Let us know your stack and we'll match accordingly.